Of even I've been talking and something that's come up for both of us and everyone that we work with and for all the leaders that we know is getting feedback and hearing things we don't want to hear cuz even though we need it, it's so hard. >> It's really hard sometimes to digest and hear feedback you don't want, right? To hear that you might need some help or that you need another perspective or you hadn't thought about a blind spot that could your business or really hurt you personally. Um and that's just it's hard to hear and >> it's the thing exact thing you need to hear. So, once you feel that discomfort, take a deep breath and lean into it because that feedback, those other perspectives literally can change your life and your business. >> Yeah. Make sure that you don't dismiss discomfort. Um it's getting out of our comfort zones, that's where we learn and grow most. So, I want you to think about a piece of feedback or something someone said to you this week that made you uncomfortable. Um and what are you going to do to make sure you hear it and maybe do different because of it. Maybe you're not doing the whole thing, but I want you to think about that. If you feel comfortable, put it in the comments below. If not, I know some of these things are really hard. We won't push you on that one this week.