Continuing my series on how to predictively grow your revenue in 2026. Here's tip number five. Sales is all about helping people. When you shift your mindset to helping people, not selling people, you show up differently. When you realize the great value you add for your customers and how much easier you can make things for them, because you do really good work and your customers love you, then it's much easier to ask them the questions of, "How can I help you? So think next time you're talking to a customer and just having a conversation with them, ask them, "How can I help them help you? What else can I do for you?" And just think about that. Um, if you can come from that perspective, you're not coming across as salesy. You're coming across as someone who cares about them and wants to actually make a difference in their world. Not a lot of people exist around here to help us. So when you come across helpful, it makes a whole difference and it feels good to help people. Um, so come across from a place of help. Don't come across from a place of sales. It will shift your mindset and make it so much easier to ask the questions and to be there for your customers and your prospects. >> [music]