Tip #4: Make sure your customers understand your full value

Continuing my series on how to predictably grow your revenue in 2026 using the outgrow methodology. Tip number four. Uh tip number four is make sure your customers understand your full value. How many of your customers put you in a niche for the one product or the couple of products or services that you already sell them? They don't realize all the other things you can do for them and all the other ways you can help them. So, make sure to start reminding your customers when you're on calls with them, you're in person with them, when you're dropping something off, um when a truck driver is dropping off goods of all of the other things you do and other ways you can help them. So, say you have five different services and they commonly purchase one or two from you. Make sure that they're aware. Did you know we also do this or did you know we do that? Um throw it into your conversations. Remind them of all of the ways you can help them. Your customers don't realize it. They pin you to the things that you do for them regularly and they don't realize all the other things you can do, but you can help them in so many other ways. We all have additional services or products or things we can help them with. So, make sure they're aware of it because if we're all about helping our customers, we need to make sure we're making sure that they know how we can help them. If they don't know about it, then we're not really helping them um because they're taking the time to go elsewhere to find those things that we could service them with. So tip four, make sure your customers know your great value and all the ways you can help them. Constantly remind them of all the different things you can do for them and the different ways that you can help them so they are aware. So they know they can come to you, their reliable source, for more things than the products and services they already knew you in.