We just finished an incredible meeting with a room of phenomenal CEOs and yet there was one consistent takeaway Eva. >> So we were talking about the Ask Grow methodology to increase revenue which is all about helping people more and really understanding your great value and shifting your mindset from being salesy to how you bring value and help your customers. >> There's a lot of fear on your teams to not be salesy. So if you focus on helping more, it can be a gamecher for this year. >> Yeah. So talk to your customers. What are really awesome things that you get to do for them? And make sure to talk to your people about that. Let them hear those stories and think through all the really great things so they can remember when they're reaching out, they're just offering to help. And it makes such a huge difference. >> So share in the comments below how you are going to apply this in your organization. How are you helping your customers?