Stop Selling, Start Helping: The Secret to Predictable Growth

We have this mindset that sales is hard. We have this mindset that sales is salesy and it's icky. Um and so when I found out Grow, it's the first thing that spoke to me around growth um because it's all about shifting that mindset. If you are the type of person who's built for more, you're building for impact and you're building because you help people. Yes. >> And Outgrow is all about helping more people more through the great value you add. And so you talk to people about how cool it is, all the great things you get to do for people, Yeah. >> everybody engaged in that process, anybody who's customer-facing, looking for ways to help people. Um but it's systematic, so you're training these people on how to do that and it's very process-driven um through proactive actions that anybody in the company can take who is talking to customers or talking to prospects. And by teaching them the proactive actions, tracking the actions, it becomes a predictable system for growth that is rooted in the mindset of we're just working to make an impact on the world in a positive way. >> [music]