foreign why seems like a strange question we always talk about companies big picture purpose right and that is incredibly important your companies are probably doing amazing things and it's important to make sure that the world and your employees know why you exist and why you're doing those things understand the Clear Vision but it's also really important to understand each and every individual in your company has their own why and their own personal vision for where they're going and if you can connect their personal purpose their personal vision for what they're looking to accomplish two what the business is trying to accomplish they will take that much more ownership in what they are doing they can see how it fits into their bigger puzzle they will take be that much more engaged engagement and ownership do come from caring about the company's purpose but they also really come from connecting the dots to your own personal purpose and your own personal Vision are you connecting those dots for your employees if not start now [Music]